This project led by Dr Sally Young at the University of Melbourne will be of interest to those who wish to understand the history of political advertising in Australia.
Politicians and members of the public would once stand atop a soapbox in order to shout their message across to an audience. Now they use a wide range of media including TV ads, social networking websites and all manner of radio and television appearances. This website will harness a range of materials ─ including photographs, texts of speeches, transcripts of debates and political ads ─ to allow visitors to see (and assess) how Australian political actors communicate.
Election campaigns are usually focused on the short-term – the hectic 3 to 6 weeks of the formal election campaign. This website instead allows you to see elections as a continuum; to look back over time to see what the parties and their leaders have said (and promised) in the past. The website includes material dating back over a hundred years so that visitors can recall recent campaigns or compare current events with historical ones (link).
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