BBC’s Editorial Blueprint for the future

BBC Director-General Mark Thompson today launched an extensive cross-media, audience-focussed project entitled Creative Futures which will produce an editorial blueprint for BBC programmes, content and services during the next Charter period. Following publication of the Government’s Green Paper on the BBC’s future last week, Mr Thompson said: “This project is designed to turn the purposes and objectives we set out in Building Public Value and the challenges now laid out in the Green Paper into an inspiring editorial strategy.“I want the team to come up with specific proposals to ensure that we’re ready for the next chapter in the BBC’s history.”We need to meet – and exceed – audiences’ rapidly changing expectations, make difficult choices and take calculated risks, while maintaining our commitment to excellence and innovation.” (link)