An excellent artictle by Andy Oram on identity and social software (Web2.0)
The vision driving this article is a fervent belief among a far-flung set of researchers, software vendors, and system administrators: when people bring parts of their identities online, they can use the internet more effectively. Commerce sites can recognize them, participants in forums can accept what they have to say, and people who share their interests can cluster more tightly with them (link ).
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